Tourism is one of Africa’s important brands. All countries in the continent have something truly unique to show people who have a soft spot for nature’s wonders.
Water bodies, museums and gardens are but a few of the many options a keen–eyed entrepreneur can tap into and effectively transport into a natural masterpiece.
Explore such options and work hard to enable others truly appreciate what nature has to offer humankind. According to the Oxford Business Group, “as the third-largest contributor to GDP and a recipient of increasing levels of foreign investment each year, tourism is an important driver of economic growth in Ghana.
International arrivals reached 411,000 in the first nine months of 2021, outpacing the 355,000 arrivals seen in 2020 – hinting at a recovery from the COVID-19 pandemic.
The country also has the potential to boost its domestic tourism, as well as to develop niche tourism segments such as surfing and other water sports, by leveraging interest in its more well-known historical sites, national parks and wildlife reserves.
Taken together, these efforts are expected to help the West African county attract a diverse demographic of visitors in the coming years”.
The World Travel and Tourism Council's latest Economic Impact Report (EIR) is reported to have indicated that the African Travel and Tourism sector's GDP is estimated to grow at an average rate of 6.8 percent annually between 2022 and 2032, creating 14 million new jobs.
Furthermore, the sector's contribution to GDP is expected to grow 20.5 percent to $144B by the end of 2022, amounting to 5.1 percent of the total economic GDP.
Statista.com has also revealed that in July 2022, the number of tourists that arrived in Africa from overseas added up to around 5.1 million, which was significantly higher than the number in the same period in 2020 and 2021.
This was due to effects of the coronavirus (COVID-19) pandemic on the tourism industry.
Also in 2022, the continent recorded its highest monthly count of international tourists in July of the same year.
How do all such statistics aid the keen-eyed entrepreneur?
Taking advantages of the history and the stories behind natural resources, colonial institutions and other important relics from times past, could become a profit-making venture for anyone determined to take a bold step.
A full-package that includes the education, the experience and the lessons to be learned from all that nature has provided, as well as forts, castles and educational instutions from times past, could spark a revolution in innovative ways of passing down history from one generation to another.
Indeed, there may be state institutions tasked with the job of preserving the nation's history; but the question remains, do you wish to contribute your quota?