Trail Blazer: A Business Profile Of Eugenia E. Datsormor
Eugenia Enyonam Datsomor is my name, and i am a student of the University of Professional Studies in Accra.
I reside in Tema.
I have interests in writing, debating, reading and acting.
I have started a business which is focused on the sale of necklaces, rings, anklets, bracelets, footwear and many more.
I deliver items mainly used for dressing in order to make customers look good and feel confident at very affordable wholesale prices.
Acquiring gifts for a loved one is also made very simple and products are well-packaged in boxes.
I was inspired by my family and classmates who felt I was very good at selecting the appropriate accessories and footwear for programmes.
My target market is mainly young working ladies; I also deal in some products for men as well.
My business fits in the African market perfectly as Africans currently like to look good whenever they are going out.
I also promote African products by selling personally handmade accessories, slippers and bags made from beads.
I had my capital from savings I had made as well as a top-up from my parents; I continue to plough back the money earned from all sales.
I have a little challenge concerning how to reach out to more people and advertise. I hope in time, it would be resolved.
In the next five years, I foresee my business having a wide range of products and delivering to as many people as 50 people in a day all over the country and possibly outside the country.
If I could send a message to President Akufo-Addo, I would want him to create opportunities for the youth to go into entrepreneurship in order to reduce the unemployment rate in the country.